Lotrimin
3 concepts | 3 Locations | 3 days
Lotrimin is a foot anti-fungal cream that has always had a tongue & cheek tone of voice mixed with sports.
Exordi's role was to align the cream with intense sports in a hot environment. Our platform connected us with Eraldo Nudo, based in Arizona he is deeply passionate about fitness and motor vehicles.
Having access to both desert and city, he was perfect for the 3 concepts issued to us:
- Leave Athlete's Foot in the dust
- Steps to success
- The world is watching
Each concept necessitated 1 x 15 second reel and a selection of stills.
About Eraldo Nudo
A truly unique style that plays on a nostalgic, freeing interpretation linked to motor sports
A self taught creator who has grown up travelling the world and developed a deep passion for motor sports. He blends this passion with travel and fitness, which has allowed Eraldo to create his own unique style.
Maximising campaign reach
The content shot, especially for concept 1 & 2, was extremely well correlated to the sports world. An exciting event was happening at the same time...
During the campaign shoot, the Swatch Nines was on. An incredibly fun, adrenaline filled event where the best MTB riders, skaters and other dare-devils play around on a dream-like park.
The event draws heaps of highly targeted attention with media coverage from major brands like Red Bull TV. This could have been an exciting moment to sponsor the event, athletes and/or have a physical presence at the event. Take a look for yourself, if you have time, it's worth it.
thank you
info@exordi.io