Waterloo Sparkling Water is your classical 'feel good' brand which plays heavily on family, friends and having fun together.

For this brief, shot in summer, the goal was to deliver a wholesome set of content around friendship.

Therefore, Exordi used it's platform to source Chase Viken. An incredibly skilled creator with a passion for outdoor sports in California. He easily met the requirements and delivered 2 reels and a selection of stills. The chosen concepts were Surfing and A Friendly Barbecue

Aviation Gin is Ryan Reynold's spirit brand that replicates his funny, satirical sense of humor. Just like Waterloo Sparkling Water, both brands have cocktail making content series, where they show the different drinks that can be made with their product.

Also, both brands have a strong yet subtle American culture. Aviation's is in it's full name 'Aviation American Gin' and their logo features the McDonald Douglas Airplane. Waterloo instead calls US spirit by working with Country artists like Stephen Wilson Jr. and Jackson Dean.

Shared culture is powerful! A correctly executed collab over a cocktail recipe would efficiently reach the 400,000 combined followers of both pages. With a bit of ad spend behind and engaging some influencers with a shared audience like Tommy Dunn (part of Exordi). Out of his 21k followers, 50% are interested in Friends & Family, 47% in Aviation & Travel and 30% in Food & Beverage.

Aviation Gin Negroni Recipe

Tommy Dunn

There's few creators with as much depth as Chase. When we met him for the first time, we knew that there was much to him than just great creative skills.

Chase has an incredibly strong purpose that allows him to interpret briefs beyond the slide decks. He makes each piece of content come alive with a certain mystique, allowing us to feel present in the moment. Having such a diverse set of skills from directing to DP, mixed with a degree in Business, Chase has a truly professional approach with a great human touch. This mix makes it a great experience working with him.